MoneyThumb Financial Converters

MoneyThumb sells financial file converters for use with Quickbooks, Quicken, and nearly all leading online finance and accounting software. While there sales were strong, their site was dated and was not capable of promoting their new cloud based file conversion platform.

Task

I was hired to evaluate the usability of the site, help identify now ways of promoting products and to redesign the UI and update the branding of the company.