Generative AI for Growth

Tasked with converting rapid growth companies within our target prospect list, I proposed expanding the brand style to grab more attention and “stand out in the sea of fintech sameness.” To optimize the process I leveraged AI to expand my team’s capacity while simultaneously improving our ROS.

Incorporating AI into our process allowed for rapid concept iteration.  Leveraging MidJourney and complex custom prompts allowed for high-fidelity image generation at a fraction of the traditional budget. We were able to create a hugely successful campaign in less than half the normal timeline that tested a new direction for our company visuals and added new operational efficiencies.