Endless Possibilities
As part of the initial brand identity creation for Marqeta, I created a tagline that captured the capabilities and potential of the disruptive fintech startup. We subsequently created a launch campaign to broadly promote this tagline across social, web, paid placements, billboards, and events. The tagline “You see a card, we see endless possibilities” became our flagship slogan for years to come and for our IPO efforts as well.
Task
Simplify the company message with a tagline that is memorable.
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