A Manifesto to Unite (2024)
When Marqeta chose to refocus its product offering for 2024, a weary employee base found itself unsure of the company’s future and lacking in clear direction.
To embrace the company’s new focus on embedded finance and renew company culture, I worked with executive leadership to create a script based on Marqeta’s 2024 Brand Manifesto. I then managed the production of the motivational video that was leveraged to energize the company and create a uniform internal message about the evolution of its offerings.
Task
Excite and motivate employees. Focus and direct team leads by providing a singular message that everyone can use to explain the business changes taking place.
